UTM Campaign Builder
Create UTM-tagged URLs to track your marketing campaigns in Google Analytics. Know exactly where your traffic comes from.
The full URL of your landing page
Where the traffic is coming from (e.g., google, facebook)
The type of traffic (e.g., cpc, email, social)
A name to identify this campaign
Paid search keywords (for paid search campaigns)
Differentiate between ads or links pointing to the same URL
Enter a website URL to get started
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags you add to URLs to track where your website traffic comes from. When someone clicks a link with UTM parameters, Google Analytics records which campaign, source, and medium brought them to your site.
Track Campaign Performance
See which campaigns drive the most traffic and conversions
Compare Traffic Sources
Compare performance across Google, Facebook, email, and more
Measure ROI
Connect marketing spend to actual business results
Make Data-Driven Decisions
Double down on what works, cut what doesn't
UTM Parameter Breakdown
| Parameter | Required | Description | Example |
|---|---|---|---|
utm_source | Yes | Where the traffic comes from | google, facebook, newsletter |
utm_medium | Yes | Type of traffic | cpc, email, social |
utm_campaign | Yes | Campaign name | spring_sale, product_launch |
utm_term | No | Paid search keywords | running+shoes |
utm_content | No | Differentiate similar links | banner_ad, text_link |
UTM Best Practices
Use lowercase letters
UTM parameters are case-sensitive. "Google" and "google" are tracked separately. Stick to lowercase for consistency.
Use underscores instead of spaces
Spaces become "%20" in URLs. Use underscores (spring_sale) or dashes (spring-sale) instead.
Be consistent with naming
Create a naming convention and stick to it. Document your UTM standards for your team.
Don't use UTMs for internal links
UTMs are for external campaigns. Using them on internal links can break your session attribution.
Want to understand your UTM data better?
Gentle helps you analyze your campaign performance without digging through complex GA4 reports. Just ask questions like "Which campaign drove the most conversions last month?"
Learn about Gentle