Google added Gemini AI to GA4. But is it enough? Compare both AI-powered analytics tools to see which fits your workflow better.
Try Gentle FreeIn late 2024, Google introduced Analytics Advisor - a Gemini-powered AI feature built directly into the GA4 interface. It lets you ask questions about your analytics data in natural language.
It's a welcome addition to GA4, but it has limitations. Let's compare it to Gentle to help you decide which tool (or both) makes sense for your workflow.
Google's Analytics Advisor treats each question independently. Ask "What's my top traffic source?" then "Why did it drop?" - and it forgets the context. Gentle maintains full conversation memory, so follow-ups work naturally.
Analytics Advisor only sees GA4 data. Gentle integrates Google Search Console too, so you can ask "Which keywords are bringing traffic to my best-converting pages?" - impossible with Advisor alone.
Analytics Advisor gives text-heavy responses. Gentle automatically generates visual charts and graphs that you can actually use in presentations and reports.
Analytics Advisor is rolling out gradually - many GA4 accounts don't have it yet. Gentle works for anyone with a GA4 property, right now.
If you're already deep in the GA4 interface and need a quick clarification, Analytics Advisor is right there. No switching apps or logging into another service.
As part of GA4, Analytics Advisor has no separate pricing. If you only need occasional help and don't mind the limitations, it's completely free.
Here's where the difference really shows: asking follow-up questions.
"What's my top traffic source?"
Google organic (45% of traffic)
"Why did it drop last week?"
Understands context - shows the Google organic drop analysis
"What's my top traffic source?"
Google organic (45% of traffic)
"Why did it drop last week?"
Loses context - asks "What do you mean by 'it'?"
Analytics Advisor is Google's built-in AI feature for GA4, powered by Gemini. It launched in late 2024 and lets you ask natural language questions about your analytics data directly within the GA4 interface.
Analytics Advisor is being rolled out gradually. Many GA4 accounts don't have access yet. Google prioritizes larger accounts and certain regions. Gentle works for any GA4 account immediately.
Yes. They're complementary tools. Use Analytics Advisor for quick questions while you're in GA4, and Gentle for deeper analysis, follow-up conversations, and when you need Search Console data integrated.
Both Claude and Gemini are capable AI models. The difference is in implementation: Gentle is purpose-built for analytics conversations with visualization support, while Analytics Advisor is a general AI feature added to GA4.
Connect your GA4 in 2 minutes. Ask follow-up questions naturally. Get Search Console data too. See why Gentle goes beyond what's built into GA4.
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