Comparison

Gentle vs Hiring an Analyst: The Smart Choice for Small Business

Every growing business needs data, but not every business has a $60k+ budget for a full-time analyst. Gentle is your 24/7 AI analyst—ready to answer questions instantly.

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Feature Comparison

Feature
Gentle (AI)
Human Analyst
Cost
$0 - $29 / month
$5,000+ / month
Availability
24/7/365
40 hours/week (minus holidays)
Response Time
Instant (< 10 seconds)
Days or Weeks
Scope
Reporting & Visualization
Strategy & Implementation
Scalability
Unlimited queries
Limited by human bandwidth
Commitment
Monthly, cancel anytime
Contracts & Salaries

Save $59,000+/year

Compared to hiring a full-time data analyst

When to Choose Gentle

Budget Constraints

A small e-commerce store needs to track ROI on ads but cannot afford a $60k/year salary. Gentle provides the necessary visibility for a fraction of the cost.

The 3:00 AM Idea

Entrepreneurs work odd hours. If you have a question about revenue at midnight on a Sunday, Gentle answers immediately. A human analyst won't see your email until Monday morning.

Repetitive Reporting

Humans get bored pulling the same "Weekly Traffic" numbers. Gentle automates the mundane queries, freeing up your team to focus on creative work.

When a Human Analyst Might Be Better

Complex Causality & Strategy

Gentle can tell you what happened (e.g., "Traffic dropped 20%"). A human analyst is better suited to investigate why it happened (e.g., "A competitor launched a new ad campaign") and suggest complex business pivots.

Pro tip: Use Gentle for daily reporting, save your human analysts for strategic projects.

Frequently Asked Questions

Will AI replace my data team?

No. Gentle handles the "what" and the "how much," allowing your human team to focus on the "why" and "what next." It makes your team more efficient.

Is this difficult to set up?

Not at all. Unlike hiring an employee which takes months of recruiting and onboarding, Gentle connects to your data in a few clicks.

Can Gentle explain the data to me?

Yes, Gentle doesn't just show a chart; it provides a text summary explaining what the data shows in plain English.

Hire your 24/7 AI Data Analyst today.

No salary negotiations. No onboarding. No sick days. Just instant answers to your data questions.

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Free tier includes 20 questions/month