How to Find Your Top Landing Pages in GA4 (The Easy Way)

Your landing pages are the front doors to your website. Some doors are wide open and welcoming visitors by the thousands. Others might as well have a "Closed" sign hanging on them.

Knowing which pages are your top performers—and which ones are letting you down—is essential for any website owner or marketer. But in GA4, finding this information isn't as straightforward as it used to be.

Let's fix that.

What is a Landing Page?

Before we dive in, let's be clear about what a landing page actually means in analytics terms.

A landing page is the first page a visitor sees when they arrive at your website. It's their entry point. Someone might land on:

• Your homepage (common for branded searches)
• A blog post (if they clicked from Google or social media)
• A product page (if they clicked on a Google Shopping ad)
• A campaign-specific page (if they clicked an email link)

Understanding which pages people land on tells you a lot about how visitors discover your site and what content is actually attracting traffic.

Why Landing Page Analysis Matters

Here's the thing: not all traffic is equal.

You might have a blog post that brings in 10,000 visitors a month. Sounds great, right? But if those visitors bounce immediately and never see your product, that traffic isn't helping your business.

On the other hand, a product comparison page might only get 500 visitors, but if 50 of them become customers, that page is worth its weight in gold.

Landing page analysis helps you:

• Identify your best content - What's actually driving traffic?
• Spot conversion opportunities - Which landing pages lead to purchases?
• Find underperformers - Which pages need improvement?
• Allocate resources - Where should you focus your SEO and content efforts?

How to Find Landing Pages in GA4

There are several ways to access your landing page data in GA4. Let's walk through the most useful approaches.

Method 1: The Landing Page Report

This is the most straightforward way to see your landing pages.

Path: Reports > Engagement > Landing page

Here's what you'll see:

Method 2: Adding Conversions to the Report

The default Landing Page report doesn't show conversions—which is arguably the most important metric. Here's how to add it:

1. Click the pencil icon in the top right to customize the report
2. Click Metrics in the right panel
3. Add "Conversions" or your specific conversion events (like "purchase")
4. Click Apply and then Save

Now you can see which landing pages actually drive revenue, not just traffic.

Method 3: Using Explorations for Custom Analysis

For deeper analysis, use the Explore section to build a custom report.

Path: Explore > Free Form

Set up your exploration like this:

1. Dimensions: Add "Landing page + query string" (for full URLs with parameters)
2. Metrics: Add Sessions, Engagement rate, Conversions, and Revenue
3. Filters: Add filters to focus on specific traffic sources or date ranges

This gives you much more flexibility than the standard reports.

The 5 Most Valuable Landing Page Metrics

When analyzing your landing pages, focus on these metrics:

1. Sessions

The raw traffic number. This tells you volume—how many entry points each page creates.

What to look for: Pages with high sessions are your primary discovery points. These deserve special attention.

2. Engagement Rate

The percentage of sessions that were "engaged" (lasted 10+ seconds, had 2+ pageviews, or included a conversion).

What to look for:

• Below 30%? The page might be misleading searchers or loading too slowly
• Above 60%? You've got a winner—figure out why and replicate it

3. Average Engagement Time

How long visitors actually spent on the page before leaving or moving on.

What to look for: Compare similar pages. If one blog post has 45 seconds average engagement and another has 3 minutes, the second one is clearly more compelling.

4. Bounce Rate (or Session Conversion Rate)

GA4 doesn't show bounce rate by default, but you can calculate it: 100% minus Engagement Rate.

What to look for: A landing page with 80% bounce rate means 8 out of 10 visitors left immediately. Either the traffic source is wrong, or the page needs work.

5. Conversions

The ultimate metric. How many landing page sessions resulted in your defined conversion actions?

What to look for: High traffic + low conversions = opportunity. These pages have the audience; they just need better CTAs or paths to conversion.

Common Landing Page Problems (and How to Fix Them)

Problem: High Traffic, Low Engagement

Symptoms: Lots of sessions but engagement rate below 30%

Likely Causes:

• Page loads too slowly
• Content doesn't match search intent
• Poor mobile experience
• Misleading meta descriptions bringing wrong audience

Solutions:

• Run PageSpeed Insights and fix issues
• Review search queries driving traffic (in Search Console)
• Test on mobile devices yourself
• Rewrite meta descriptions to set accurate expectations

Problem: Great Engagement, Zero Conversions

Symptoms: Visitors stay and engage, but don't convert

Likely Causes:

• No clear call-to-action
• Too far removed from product/service pages
• Missing trust signals
• Conversion path is broken

Solutions:

• Add relevant CTAs within the content
• Include internal links to product/service pages
• Add testimonials or trust badges
• Test your conversion forms actually work

Problem: Traffic Dropped Suddenly

Symptoms: A previously strong landing page shows declining sessions

Likely Causes:

• Search rankings dropped
• Seasonal content
• Page was accidentally modified or blocked
• Competitor published better content

Solutions:

• Check Search Console for ranking changes
• Review the page for accidental changes (check git history if applicable)
• Verify the page is still indexed (search site:yoursite.com/page-url)
• Update and improve the content

Segmenting Landing Pages by Traffic Source

One of the most powerful analyses is seeing which landing pages work best for each traffic source.

In Explorations, add "Session source / medium" as a secondary dimension alongside "Landing page."

This reveals insights like:

• Your homepage might convert well from organic search but poorly from paid ads
• A specific blog post might drive email conversions but have terrible organic engagement
• Social traffic might land on product pages but organic traffic prefers blog content

Landing Page Best Practices

Based on what top-performing landing pages have in common:

1. Match Intent Immediately

The first sentence should confirm that visitors are in the right place. If someone searches "how to fix GA4 bounce rate" and lands on your page, the headline better mention bounce rate immediately.

2. Clear Visual Hierarchy

Use headings, bullet points, and whitespace. Wall-of-text pages have terrible engagement rates.

3. Mobile-First Design

Over 50% of web traffic is mobile. If your landing pages aren't optimized for phones, you're losing half your audience.

4. Fast Load Times

Every second of load time costs you visitors. Aim for under 3 seconds on mobile. Check with Google PageSpeed Insights.

5. Strategic CTAs

Don't wait until the end of the page. Include calls-to-action throughout, especially after you've delivered value.

The Easy Way: Just Ask

Here's the reality: GA4 has the data you need, but extracting it requires:

• Navigating multiple reports
• Customizing views
• Building explorations
• Exporting and combining data

For most business owners, this isn't worth the time investment.

Conclusion

Your landing pages tell the story of how visitors discover your website. The pages that bring in traffic, the ones that engage visitors, and the ones that convert them into customers—these insights should guide your content strategy.

GA4 has all this data. The question is whether you want to spend your time digging for it or actually acting on it.

If you want to find your top landing pages in 10 seconds instead of 10 minutes, try Gentle. Ask questions, get answers, and get back to growing your business.